Biggest Scam
in Modern Dog Training
Using Treats
+ Extreme Spoiling
=
A Half Trained Dog
From the Book, "Hidden Secrets Behind Dog Training"
(A Game-Changer in Dog Psychology!)
Contrary to popular belief, relying heavily on treats gets you
quick, but short-lived results. Not thousands, but millions around
the world have fallen for this theory.
Would you rather train your dog by your Praise, Leadership, Technique
and Psychology or bribe it nonstop with cheese, hot dogs, bacon
strips and beef jerky?
Which is Rational, Practical and Natural?
Let’s abandon all skill and technique, kick common sense
to the curb, give our dogs treats just for being alive and call
it, “dog training.” Sounds crazy? Not really. Almost
everyone seems to be jumping on this bandwagon these days. The
evidence that I've presented in this chapter to debunk this theory
are very overwhelming. In a nutshell, you'll know precisely
why this way of training backfires and actually ruins your
dog’s learning process.
The following bullets will feel like a punch in the stomach—especially
for dog owners AND dog trainers who swear in using treats for
everything. You’ll find them straight to the point and extremely
thought-provoking.
Mind-blowing Flaws of Using Treats with
Your Dog:
* Your dog will only listen to you
when you are actually “holding” a treat.
* You will gain your dog’s
love, but rarely his respect. Hint: You need both.
* You are asked to literally starve your poor dog so
he obeys the commands.
* You will spoil your dog. Spoiled
dogs often turn on other dogs and people.
* You won’t always have a pouch
of hot dogs or your clicker with you 24/7.
* You are unknowingly making
your dog bossy, feisty and demanding.
* You’ll end up holding your
fingers together hoping to trick your smart dog.
* Your dog will ignore even his favorite
treats around cats, dogs or your guests.
* Your dog could get sick, fat, or
have explosive diarrhea from so many tidbits.
* You’ll confuse and disappoint
your doggie when you finally STOP using treats.
* Your dog will figure out that he
HAS a choice and take his sweet time responding.
* You are told to have your dog look
at you first. This always stalls the training.
* Your dog may get worse or even
go nuts as soon as he sees or smells any treat.
* Your dog will obey based on what
type of treats you have in your hand/pouch.
* Your dog might start to beg at
the table or even worse, get in the habit of counter-surfing and
literally stealing food of your plate.
* Your book/trainer tells you to
make sure you never run out of treats; but as soon as
your dog gets full, he could stop responding to you altogether.
(This usually happens in group classes or with dogs that have
little or no appetite. And it doesn't even matter even if you
made sure to cut those yummy treats in small pieces.)
* You’ll make your dog so demanding
that he’ll keep on barking, jumping, whimpering and nudging
at your hands until you toss him some yummy treats or whatever
you happen to be munching on.
Dear pet owner, this is what I call a systematic failure at its
best. You have to give them credit for earning millions of dollars
by lying to you so effectively. After all, just about every dog
training book, dog magazine, and the majority of trainers
and obedience schools are trained and paid to lie to
you. Even Petsmart, which is the biggest pet store chain in America,
advocates the food-reward based training, or as I call it by its
real name—the bribery approach.
They claim that in order for your dog to get properly trained,
you must give it treats for sitting, staying, lying down, and
going potty. And that’s not all. They also advocate the
use of food for heeling, to stop your dog from charging at dogs
or people, and of course, if your dog guards or steals something
and won't let go of it.
So that's the solution, folks: Just grab something tasty that
your dog drools over, and then exchange it with that
item. But is that training or negotiation?
After your dog is trained, or perhaps a better choice of words
would be IF your dog is trained by this nonsense, then you are
advised to completely stop using all treats. They promise
you that your dog will eventually obey just as well with or
without treats, anywhere, anytime and for the rest of its
life. Hmm...whenever someone makes such a claim, do yourself a
favor and look around to see if Ashton Kutcher pops up.
As this clearly sounds
like you are "Being Punked"! Come on, Ashton, where
are you hiding this time?
My First Rookie
Mistake with Positive Dog Training:
Believe it or not, years ago, I too was a hardcore advocate of
this method and admit that I was able to achieve some
results, but... oh yes, there is a but there. All of
my success was behind closed doors, in small backyards, and without
any common day-to-day distraction.
Call me crazy, but I still wanted to test the dog’s command
response out in the "real world". I won’t lie
to you; more than anything else, I was dying to show off my
mad skills that I developed through this bribery nonsense.
The particular dog that I was working with at the time, mastered
all the commands perfectly. So why wouldn’t he listen to
me otherwise? Hey, a trained dog is a trained dog, right? WRONG!!!
Don't worry; I made sure that I followed the training
advice to a T. Which meant: Starving the poor dog all day. Hey,
I even packed some of my mom’s mouth-watering meatballs
in a plastic bag. Half of the walk went great, until the dog spotted
the neighbor’s cat. And that’s when all hell broke
loose.
My super-trained dog started pulling, lunging and making some
weird noises. I'll never forget it. It wasn't a bark, a growl
or a squeal—but a mixture of ALL. He stood up on his back
legs, started shaking, twisting, while jumping back and forth.
Without missing a beat, I reached inside my plastic bag, presented
a meatball...nothing!
Now, this was a long time ago, but I could've sworn that he gobbled
one meatball in matter of seconds, but never took his eyes off
that stupid cat. Long story short, the dog made me look like a
dumbass in front of all our neighbors. He kept moving his head
out of the way and walking around me to get to the cat.
Here I was screaming at the top of my lungs, holding tightly
to the leash, and about to rub all that meat in his face, but
my “treat-trained” dog kept ignoring me AND my meatballs.
Well, he finally managed to get out of his collar and took off
after that cat like a bat out of hell. I started chasing after
him, screaming profanities, and throwing meatballs left and right
at the dog and the cat.
Moral of My Story:
Even my mom’s legendary meatballs couldn't stop that
dog from chasing after a cat. I didn’t know whether dogs
understood profanity, but I now know for sure that even
if they do, they certainly don't care or respond to it. And finally,
outdoor cats are usually much faster and more agile than most
dogs out there.

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You are probably asking yourself...
Why Then the "Majority" Recommend Treats?
This is a great question. But sadly, the “majority”
can't possibly be right about everything and here's how
I'll prove it to you:
The majority of people aren’t health-conscious.
The majority of us don’t spend quality time with
our loved ones. Instead, we give that time to computers, watching
television, playing videogames or those lovely mobile devices.
Look, I love and appreciate technology and the idea of convenience.
But I still find it odd when people rather text or go to Facebook
than make the effort to actually talk or meet with one
another. You guessed it. Most of us give the majority of
our time to technology.
The majority of the population are rarely kind, polite or driven.
The majority of the news is negative. And, let's face it, the
majority of us don’t always appreciate who or what we already
have in our lives. Long ago, the majority also believed
that the earth was flat, smoking couldn't harm you, and that there
was no difference between breast milk and baby formula.
As you can see, the majority have NOT been right throughout
history. Remember the old saying, “Two wrongs don’t
make a right”? Folks, you have to smarten up. Don't let
them stretch the truth by misleading you.
So just because the majority of
dog trainers, dog books or dog schools recommend using treats
for every purpose, it doesn’t necessarily mean that it is
the right or smart thing to do.
BOOOO... BOOOO.... Mr. Dog Prodigy!
Using Treats Has Been Scientifically Proven!
Yawn…please don't bring up your Pavlov and Skinner theory.
I am sick of reading about this in all positive trainers' web
sites and those bribery books they keep publishing. Give me a
break.
Here's the brutal truth that was intentionally left
out about these tests: They were all conducted in a "controlled
setting." None, not even one, has been tested out in the
real world. And I will bet my life that none were done around
any of your guests, other dogs, a squirrel or your mailman. Am
I missing something?
But according to these so-called experts, using treats
was proven to be solid advice. In fact, forget proven. It is scientifically
based. So who the heck am I to challenge or argue with
something that is backed by “science”?
For all you doubter out there; be my guest. Ring that bell, wave
the beef jerky, and roll them meatballs all day long towards your
dog to see if he drools, but as soon as he spots a squirrel, another
dog, or finds himself off his leash and away from you, it's game
over, my friend. What can your science and crispy bacon do then?
It's checkmate and you’re left looking like an idiot and
out of breath.
There is MY scientific proof for ya! Best of all, I didn’t
have to starve any dogs or drag a truckload of scientists to prove
my point. Sorry. But some things in life are just common sense.
REALITY
CHECK: Would
you still work for your company if they stopped paying you? Then
how can you expect the same from your dog? And when you really
think about it, your dog should sit, stay or lie down because
of your love and leadership, not because of cut-up hot dogs. It’s
the same mentality and principle of how we were raised.
We followed directions because of the respect we had
for our parents and the fact that they were the "providers."
Again, I said the provider—NOT the "briber." There
are so many—
Trainers Who Laugh Their Way to the Bank
by Scamming You:
Millions of you fall for their bait. Here's how they manage to
pull it off: To draw you in, they stay away from the term “bribery”
at all cost. They're very sneaky and changed it to "reward-based
training,” “positive reinforcement,” or my favorite
of all, the “gentle approach.” Wow. Positive AND gentle?
Now who can top that?
This reminds me of a priest or a pastor who preaches, “Be
positive and gentle, my child.” And if these cookie trainers
get away with calling themselves, “Positive and gentle,”
then which category do the rest of us fall under? Are we all negative,
abusive and hateful? Maybe if we don’t rely on biscuits
to get results, then we must be suicidal, alcoholics, and drug
addicts who beat dogs senseless. Hey, after all, we are negative,
right?
Look, I don't care how stubborn or difficult
your dog may be, he is smarter than you give him credit for and
CAN learn to respond to your commands and respect your wishes
through love, leadership, praise and a "Diverse Method."
How is this not common sense?
I am scratching my head trying to understand why so many organizations
and dog schools push the use of treats to everyone. For
all of you trainers out there who are sold on this theory, I boldly
challenge your experience, your technique, and your overall knowledge
about training, dog psychology and canine behavior. I mean, come
on, everybody knows it doesn’t take much skill or science
to bribe a dog with treats and hope you’ll end up with real
long-term results.
So here’s my question: If you claim this
way of training is so effective, then why does it stop working
when you face real day-to-day distractions?

!!! Don’t
Just Prove it to Me! Prove it to Yourself !!!
Can You Honestly Stop ANY Dog From:
* Acting up in front of your guests
or around other dogs,
* Bolting out the second he finds
himself off-leash,
* Chasing after cats, cars, squirrels
or kids,
* Barking nonstop at the mail carrier…
All by holding a piece of dried liver in front of its nose? Again,
notice, I said ANY dog and not just yours. Many owners
can't help but compare their dog with everyone else's. If you
can, then stop reading the rest of this chapter. All you have
to do is carry liver treats in your pocket for the rest of your
life.
Now, be honest. Didn't at least one of the above examples
consider as a part of your daily routine? To be fair, I didn't
ask to get your dog to respond in front of an alien, dinosaur,
Batman, or those weird looking creatures from Avatar.
If you still believe that your dog is a pleaser, then
why depend on treats in the first place? Shouldn’t you be
able to get your dog to focus or respond to you with or without
any food?
A dog that only listens to you when you are
holding a treat or even worse, "pretending" to hold
some sort of goodie in your hand is only half-trained.
Again, bribery sabotages your dog’s true potential. Here's
another undeniable fact:
Using Treats Only Gives
You the "Illusion" of
a Trained Dog
Let’s say you are having a fancy dinner night after night.
I'm talking about: Dim light, fine wine, a crackling fire... and
of course, Nat King Cole killing it with “Unforgettable”
in the background.
Or, perhaps you prefer the sound of smooooooth jazz. Who wouldn’t
want this, especially when it’s every night? But we also
know that it’s just a matter of time before this fancy-schmancy
dinner loses its appeal. Some of you have already guessed what's
coming next: Folks, I'm referring to the power of routine.
Now, if you were having this treat only once in a while and as
a surprise, it would be far more special and appealing. Notice
I said once in a while, not ten times a day! Think of the old
saying, “You don’t know what you’ve got until
it’s gone.”
Constantly giving your dog treats for every minor or major reason
is no different from the scenario I just described. I will say
it again until I'm blue in the face: If your training foundation
has been built on nonstop bribery, instead of developing a positive
attitude and a solid technique, it will collapse. I see
it happen all the time.
Still NOT
Convinced?!
WOW! You MUST BE Another Cookie-Trainer!
Come Out,
Come Out, Wherever You Are. I've Got Your Favorite Treats For
Ya. Mmmmm... these are even ORGANIC!
Still hanging onto that Skinner and Pavlov B.S.? How cute. And
if you are NOT a cookie trainer, then they sure have an awesome
job of convincing you, Tony Robbins style. (And I'm not talking
about Unlimited Power. This one is unlimited cookies.)
Keep reading; the following examples are even more convincing!
So convincing, that the most experienced treat-trainers’
hackles will go up and will stay up for a few minutes. (Or as
I call it, pulling a Mohawk.) Here are-
More Weak Points About Using Treats with Your
Dog:
FACT: Relying heavily
on treats to teach a dog isn’t healthy or natural. Just
imagine if you tried to teach your kid how to read this way. Every
time that he read or spelled a word correctly, you rewarded him
with Kit Kats, Twinkies or cookies. After all, you want to be
positive, don’t you? As an expert, I can assure you that
dogs, just like our kids, can learn to respond through positive
reinforcement. But positive reinforcement doesn’t always
have to mean giving your dog treats left and right.
FACT: Treat-trainers
strongly advise you to NOT feed your dog prior to training. Then
they tell you to purchase the best treats money can buy. Genius!
Now all you have to do is to cut that cheese brick in small cubes.
(Oh, make sure it's made of goat milk.) Problem solved. How else
are you going to pull it off? One of their famous lines goes something
like, “Treats make it fun and motivational.” Silly
me; I’ve been torturing the dogs AND myself all these years
by relying on my praise and technique.
FACT: Cookie trainers
make statements such as: “Nothing in life is free,”
or “You wouldn’t work for free, so why should your
dog?” Wait a minute. Let’s think this through for
a moment. Folks, we provide lots of FREE things for our lovely
dogs. Here’s that wonderful list: free food, free rent,
free medical coverage, free dental, free vision, free toys, free
baths, free walks, free grooming, free petting… should I
continue?
Oh, I can do this all day: free treats, free car rides, free
play time, free dog bed, free dog house, free dog run, free dog
walker, free doggie daycare, free cleaning up, and even a free
retirement plan. For those of you who own multiple dogs, even
a free companion. As you can see, your dog may not live that long,
but he definitely has it made with you! (Heck, you even clean
his poo for FREE!)

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FACT: You are somewhat
hoping that your dog will eventually respond to you at
the same level, even when you stop using all
the goodies. But your confused dog might think that you either
have lost your mind, or misplaced your pouch of smoked chicken
strips! “What the heck happened to those days when I used
to get a treat EVERY time I sat for you?” is basically what
your pooch will be thinking. Or even worse, maybe she’ll
assume that you just don’t love her as much anymore.
FACT: As you read
earlier, using food in your training rarely teaches your dog the
respect factor. It definitely builds trust, love and affection,
but never respect! Besides, doesn’t your dog already
love and trust you? It’s the respect that’s missing.
Why do you think your dog only listens to you half the
time? It’s because there is that strong love, that strong
bond, and also that strong lack of respect. Hey, nobody said the
truth is easy to digest. Moving along.
FACT: Spoiled dogs
steal food from your plate, your kids’ hands, and even from
perfect strangers all the time. Remember, you’ve been giving
your dog treats just for being cute or just for looking
at you. (I am talking about that unnecessary Watch Me command.)
So he’s only snatching what he naturally sees as his.
And it doesn’t matter if you never gave him any human food.
Food is food to him. So instead of waiting for treats on your
terms, your dog is taking matters into its own paws.
Dog Food: To Switch
or NOT to Switch?
The other major reason your dog steals food from counters or
from everyone is because he is sick of the same brand you've been
feeding him all along. Think about it. Wouldn't YOU want to try
something different if someone forced you to eat the same thing
for weeks, months or even years down the road? And if you complained,
you were told, “Hey, your doctor and breeder said to never
ever change it or you’ll have major diarrhea.”(Trust
me; I'll take the diarrhea any day and I'm sure your pooch isn't
any different.)
So despite what you’ve heard, read, or assumed, you should
give your poor dog different brands that meet your standard and
budget. I switch my dog's food every three months. To avoid loose
stools, gradually mix the new brand with the old food over a period
of five to seven days. Once you mix the two, don’t be surprised
if you see your dog cherry-picking the new food.
Here's another proof: Almost every dog that I get in my boot
camp is more interested in other brands than the one
they came with. Again, most of these dogs left their dish full,
while kept on sniffing, looking for any new flavor. How much more
proof do you need that dogs also appreciate variety?
I follow this rule even with my kitties and they thank me with
those loud purrs every night. (Unless you own a Lab or a Golden
that gobble down their food as if there is no tomorrow, most dogs
eventually get sick of the same brand. If you doubt me, just change
it for fun and watch how your dog will devour the new food as
if there is no tomorrow.)
FACT: The dogs that
have been trained through bribery often respond to specific brand
of treats. So if it’s that jaw-breaking milkbone or
some other treat that your dog doesn’t care for, he might
sniff it, give you a dirty look, and walk away. I’ve seen
some even give their owners the bird. Well, just about! But if
it’s that yummy treat or even better, the steak from weekend’s
barbeque party, your dog might as well tell you, “Here’s
sit, down, left paw, right paw, roll over and I’ll even
play dead for you! Now hurry up and toss me some of that steak,
human.”
FACT: Unless you
are into competition training that requires your dog
to never take his eyes off you, giving treats will only slow down
his command response in the long haul. Besides, I seriously doubt
that you want to make a soldier out of your pooch. If you haven’t
seen obedience trials, maybe you should. That’s where the
handlers and the judges expect perfection from every
dog. I’ll be honest; most of my clients don’t really
care about a perfect performance. They just want a well-mannered
dog that actually listens and doesn’t shove his
nose up people’s crotches.
FACT: Getting your
dog to eventually respond to you without treats isn’t as
most of these trainers claim. (Even they know this,
but of course will never admit to it.) So why open that can
of worms in the first place. At the end, you'll have to completely
retrain your dog to respond to YOU, and not because you are going
to lure him into a desired command with bunch of treats in your
hand. In a way, it requires a major re-adjustment of
your technique and your dog’s expectations.
FACT: As you read
earlier, spoiled dogs have a natural tendency to become dominant
or at the least, very demanding. This often results in
bullying and in some cases, getting aggressive toward people or
dogs. Some go as far as turning on your other dog or
terrorizing kids. And if your dog guards his bones, toys, rawhides,
pig’s ears or his food from you, I'm betting that you are
doing lots of bribery followed by plenty pampering, or have
done so in the past.
FACT: The easiest
and quickest way to teach your dog tricks is by using food or
her favorite toy. But, if you think about it, teaching “tricks”
is not the same as teaching “commands.” So when you
decide to teach your dog bunch of commands by relying on treats,
your dog automatically assumes that you are asking him to perform
a trick, and NOT a command. Can you blame him?
Even agility drills are taught with lots of praise, guidance,
treats or with the dog’s favorite toy. They are impressive
to watch, but every trainer agrees that you can’t really
put them to use in the real world. Now commands, that's
right, commands, ARE an important factor of our daily lives. And
that's why they are called commands! They are not
referred to as the “sit trick,” the “down
trick,” or the “stay trick.”
Look, you might be disappointed when your dog won't perform those
cool tricks that you've been practicing all this time. But, I’m
sure you’ll be furious when he flat out ignores you by running
down the street. Now unless that agility class also taught him
to jump over moving cars, then I rest my case.
FACT: If you don’t
have much patience or want faster results, cookie training is
definitely NOT for you. Although working with dogs and people
has taught me a lot of patience, the theory behind this method
takes more patience than most people have.
This is because you are ultimately giving
"your dog" the choice of obeying.
Let me explain: If your dog doesn’t listen, then it will
NOT get any treats! So most dogs just love having this
option. This also explains why treat-trained dogs always take
their sweet time responding in hard-to-avoid situations.
(Don't forget my meatball story!) Some of you make the mistake
of giving your dog treats regardless of whether he listens
to you or not.
Here's a different perspective: Just imagine taking a class and
not studying at all or doing any of the homework, yet you STILL
get an A from that teacher. Is that fair or productive? No, of
course not. You only accomplish three things, nothing, zip, and
nada!
Here's another example: In order to make kids behave, some parents
say, “If you want to go to the movies, you'd better get
your homework done.” Or, “Stop that or there won’t
be any videogames, internet, Disneyland,” or whatever. This
only works with some kids. We all know the day will come
when your kid snaps back at you by saying, “Fine then! I
don’t want your stupid videogame and I don't care much for
Mickey Mouse OR Goofy!”
I totally agree that even mature kids are making choices
and learning that there are consequences and rewards to their
actions. But, as strange as this sounds, positive-trainers’
philosophy is all about letting the DOGS figure things out on
their own. Sorry, but our pooches do not have that ability to
learn the same way kids or even adults do. Folks, that's just
wishful thinking. Don't be just an optimist. Be a
realist!
Take another example: Say you have two dogs and you trained
one with treats and the other with plenty of petting and verbal
praise. Now, guess which of the two would most likely beg for
food at the table or even dare to steal food from counters,
toddlers or even from your plate? I rest my case.
In conclusion, dogs that have been trained through
love, praise and a "Diverse Method" rarely turn on you
or others. This is because they love AND respect you. That’s
right. I said respect, not fear. So here is their logic
or as I call it—
The Dumbest Dog Training Advice on the Planet:
Just Ignore Your Dog When He Misbehaves!
That's right. Food-reward trainers stubbornly refuse to correct
a dog when it makes a mistake. So instead, they recommend that
you do your best to catch your dog doing something good.
Really? Is that the best advice you can give me?
Just catch my dog in the middle of good behavior
and hope and pray to God that he doesn’t make no more mistakes???
That is absurd. You can’t even teach a highly intelligent
person with this kind of mindset let alone an animal!
Just imagine a teacher who never bothers to point out any
of your mistakes. Would you be able to learn much? Take driving,
for example. Would you be able to walk away, alive and well, with
not even one dent on your car if you didn’t learn to do
it correctly? (Whoa. You almost killed that pedestrian,
but let's just keep going. There are plenty more.)
Besides, I don’t even catch ME doing something good every
minute, every day of the week. How can I expect this from poor
Boomer? (I know, I know, I never cared much for Spot, Fido or
Rover. Okay?)
So bad habits like jumping up, barking excessively, growling,
lunging at dogs, and chasing the poor cat should all be ignored?
Isn’t that the same as sitting back and doing NOTHING?
Sorry, but everybody knows that ignoring is the same as not doing
anything!
Just ignore that big gut, it will get flat and even grow a six-pack
on its own. Ignore eating unhealthy; your body will make it ALL
organic. Ignore ALL of your bad habits; people will have to accept
you for who you are. Ignore being lazy, being a procrastinator,
or being a loser; everything will work out just fine. (And, oh.
Ignore this paragraph. What do I know?)
Let's Compare Positive Dog Training to Newlyweds:
Positive reinforcement is a lot like how newlyweds interact.
We've all seen them. They're lovey-dovey in the beginning and
always put their best foot forward. Men are perfect gentlemen
and never pass gas in front of their lady and women never step
out of the house without their makeup.
Both are kind, polite and smell sexy. They never get sick of
each other. You see roses everywhere and at every occasion.
And for some strange reason, you hear Marvin Gaye at night and
Mozart during the day playing in the background wherever
they go.
Everything is fun and all arguments are minor and forgettable.
And of course he pulls out the chair and holds the door for her.
“I love you, babe.” “No, honey, I love YOU!”
And now, I'm going to count to three. And on three, I want you
to wake up. One... Two.. and... THREE!!! Wide AWAKE!
Folks, we know that not all couples will act like two love
birds forever. And unfortunately, even if they do, people
will think something is awfully wrong with them or that they must
be faking it. So here's what ends up happening after years of
being together: You give one another a high-five on Valentine's
Day and call it even.
Training your dog with treats is not much different. Think about
it. At first, you are so nice, giving your dog a variety of treats
for every little thing. But as weeks go by, you start
cutting down on the treats and eventually stop them for good.
In case you forgot, they call this, “positive reinforcement.”
Or, I like this one even better: Positive reinforcement equals
positive results. Awwwwww… how cute!
Let’s Study the Facts Once Again:
What’s so positive about bribing your dog with treats and
then putting a complete stop to it? How can that be positive?
Frankly, I see it more as deceptive. Wouldn't you? Not
you! The dedicated cookie trainer! I am talking to frustrated
dog owners who prefer their dogs listen to them, NOT
because of some sliced salami. So, here's

My Challenge to All Clicker/Treat Trainers in the Universe!
I'm a very competitive person and I don’t enter any race
unless I know I can win, and win BIG! I guess it’s the Aries
in me. So I challenge any treat-trainer who claims that she can
train or rehabilitate ANY dog just by using a bag of treats, a
regular collar, or a head halter. Oh, what the heck. I'll even
let you use your Halti, Martingale or Easy Walk harness. Easy
now! (May the Pryor, Pavlov, Skinner force be with you.)
This test will eventually have to move to a real-life scenario.
You guessed it. I am talking about testing it around other dogs,
cats, kids on bikes or skateboards and people engaged in many
activities.
To compare how dogs of different sizes and temperaments respond
to this test, we'll use a shelter in my hometown of Sacramento,
California. Fifteen dogs will be selected: The first five will
remain untrained to see how they react in different circumstances.
You can train the next five with a clicker or your treat-based
method. I’ll train the last five using my “Diverse
Method.” Then we’ll take all these dogs and put their
training ability to the test.
You are more than welcome to starve the poor dogs before you
bribe them with your mouth-watering treats. I will make sure to
follow the same guidelines but without any starvation, any
treats or any shock collars.
Talk is Cheap. So Here's
Where it Gets Interesting!
I’ve had this challenge on my website
for over ten years now. That's right. Ten long years. To this
date, I've never had one positive trainer step up to shut me up,
or even better, to prove me wrong. I'm still waiting.
If you happen to be the first challenger, contact me and I can
make all the arrangements. The media will cover this event so
we can get some publicity for that shelter. This also should help
get these newly trained dogs adopted faster. And with the cameras
rolling, the public will be able to see for themselves who is
full of B.S. and who knows how to deliver eye-catching results
with just any dog. Best of all, there will be no abuse
or animal cruelty. I'll make sure of it.
If you want to bet money, we’ll bet whatever you can afford.
Since I won’t be losing, it doesn’t really matter
to me and I’ll donate the prize money to the shelter that
lets us borrow their dogs.
This will prove again that it isn't all about the money or fame
for me and that I am just trying to prove a point.
As I mentioned earlier; it’s one thing to be able to pull
off these tasks with your own dog, but it’s a totally
different ball game to be able to put it to work with dogs you
know nothing about. That’s when you HAVE
TO rely on your technique, experience, instinct, reading the dog,
as well as finding the proper tool that's the best fit for that
dog and that owner. It shouldn’t matter whether it is a
Labrador, Pit Bull, Doberman, Jack Russell or a snappy Chihuahua.
A truly skilled and versatile trainer will gladly take on the
challenge.
Now, if you have achieved outstanding
results all by the use of treats, there are only two possible
explanations for this:
1. You started training
your dog from a very young age and have been consistently involved
in its training on a daily basis.
2. You got lucky with a dog that is
not as stubborn as the majority out there, and in fact, can easily
be labeled as a pleaser.
What other reason can you possibly think of?
!!!
Or Maybe, Your Dog is One in a Thousand !!!
Look, I’m not going to lie to you! I've seen a few
dogs that were trained strictly with the use of treats. What
impressed me more was that they even obeyed around the most tempting
distractions life has to offer.
But, these dogs also fall into the "one-in-a-thousand"
category. I say we should put them in a museum, because they are
as rare as they come.
Let me ask you this: Do you really want to gamble when the odds
are so much against you? Usually only those who compete in obedience
competitions get to this level. These folks train their dogs even
in their sleep. I’m lucky if I can get my clients to practice
twenty minutes a day. People are busy, lazy, or just procrastinate
with most things in life and training their dog is no exception.
Don’t forget that even those "obedience competition
dogs" are performing an exercise that has been rehearsed
hundreds of times. It’s the exact drill that has very little
to do with our daily activities. Think about it, how
is walking your dog in a figure-eight pattern, having him pick
up a dumbbell, drop a dumbbell, and jump over a few obstacles
considered a real-life scenario?
I know that the majority of you don’t really care about
any of these fancy moves and would rather have your dog listen
to you anywhere, anytime and without the need to yell at your
dog. Am I wrong?
Now, if you are working with some cookie-trainer at the moment,
she is probably doing her best—which is also the sad
part. Your poor trainer has been brainwashed, is too stubborn,
or too naïve to be diverse. These folks have been
programmed to believe that their training method is the only
way and the best way to achieve results with ALL dogs.
And if their approach doesn’t work, they’ll ask you
to put your dog down, to make sure you always muzzle him, crate
him, distract him with a squeak toy, change your walking route,
or try a different kind of treat. Yeah. That will work. All your
dog wants to do is kill the other dog and here you are squeaking
some little duck next to his ear hoping that will do the trick.
Is There Such a Thing as Outdated Method?
To come across even more convincing, they refer to other
methods as “outdated.” Actually, your bribery nonsense
has been more popular than ever for the last 10-15 years.
I am NOT talking about hundred, fifty, or even five years
ago of how dog training used to be. I am talking about TODAY!
That's right. It's 2012, for crying out loud. Hello? Some even
predicted this would be the end of the world. I say, let's make
it: The end of stuffing your dog with treats year.

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After listening to all the propaganda, it seems as though these
trainers are living in a world of fantasy and don’t get
the real picture. But hopefully YOU do!
Mark Twain said it best: “A lie can travel halfway around
the world while the truth is putting on its shoes.” Treat-trainers
always ignore the weaknesses in their theory. Again, “Positive
Reinforcement” has been highly promoted for nearly two decades,
but has never been truly effective. Even if it seems to be working
for some of you, I doubt that you will see long-term results that
you can rely on. If you still doubt me, just test it around distractions
that are inevitable.
I also know some of you will be skeptical and prefer to learn
from your own mistakes. And I really admire you for that.
After all, that is how I discovered the flaws of different methods.
You can learn a lot from others' mistakes and failures. Some people
have to try a technique or learn something through personal experience
before it becomes "reality."
It just never made sense to me to limit myself to only one
way of training. I don't know about you, but I always analyze
my options from every angle. No trainer or dog book explained
these facts to me. Certainly not the way I've presented them to
you here. I wish someone had, which is part of the reason this
book took over a decade to finish. (I still cannot believe it.
I started working on it the middle of 2001.)
..........................................................................................
Never rely on just positive or negative reinforcement.
Be smart and trust a “Diverse Reinforcement.” I'm
sure you'll agree that just with people, positive doesn't always
work on every dog and neither does negative.
......................................................
Let's face it, everything comes with its pros and
cons. So if you prefer to work with your cookie trainer, ask him
or her to explain the possible flaws behind their method.
If they are honest, experienced and fully educated, they should
tell you something. Wouldn't you agree?
Bottom line, if you still continue to train based
on this logic, once you stop giving those treats; your dog will
go on strike barking at you,
“Sorry, Mommy. NO TREATS??? NO
RESPONSE!!!”

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We all die. The goal isn't to live forever, the goal is
to create something that will.”
--Chuck Palahniuk

Have you noticed that the very best things in life are
rarely "things". They are your loved ones, your happiness,
your passion, your health, your attitude, your love, and your
accomplishment.
--Kevin "The Dog Prodigy"
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