The intro of this book will be just as shocking as this picture. :-)

 

INTRODUCTION

Exposing How the Dog Training Industry Manages to
Brainwash Millions of You Worldwide.

The information that you are about to read in this book will come as a shock to most of you. In fact, it contradicts everything you've ever read, tried, or believed when it comes to your dog, his mindset, and exactly HOW you’ve been training him.

For the first time in history, you will get a rare glimpse into what dog training and canine behavior is really all about. In other words, if “dog psychology” came in a Pandora’s Box, this book will crack it wide open.

Question: With so many different training methods out there, how do you truly know which works the best, the fastest, and considered to be the most effective way to train your dog, or ANY dog?

Answer: Your training approach needs to be logical, practical, versatile, fair, and easy to follow for you and your dog.

Welcome to the next level and the future of dog training—"The Diverse Method." This is the first book of its kind that will give you a new perspective on dog trainers, their philosophy, and how this impacts you and your dog in the long run.

Did you know that there are more than four hundred breeds of dogs in the world? That’s right. Four hundred! Now, how can they all respond to one training method or one tool? Think about it. There are big dogs, small dogs, hyper dogs, mellow dogs, bully dogs, wussy dogs, stubborn dogs, sensitive dogs, overprotective dogs and gentle dogs. Don’t forget loud dogs, quiet dogs, strong dogs, sneaky dogs, vicious dogs, sweet dogs, unpredictable to unreliable dogs. We also have dogs that are food-driven, toy-driven, praise-driven, or NOT driven at all.

I’ll ask you again: How can all these different personalities respond to only one way of training or one training tool? Can they all be trained or tamed with the use of treats, spray bottle, a harness, choke chain, pinch collar, clicker, head halter or even a shock collar?

Here’s the Harsh Reality: Most experts argue that you can train or rehabilitate ANY dog, regardless of the temperament, by either positive or negative reinforcement! But it’s this assumption that also indicates the poor judgment, little experience, and lack of diversity of that trainer.

Folks, the secret is to follow a “Diverse Reinforcement”! Just like people, dogs never respond to strictly positive or negative approach. Now, here’s where it gets more interesting

Most Trainers Know This, But...
Only a Very Few Choose to Teach or Practice it.

It took more than a decade to write this book. I was always fascinated by all the reasons why dogs didn’t thrive to their fullest potential. My intense research in studying thousands of cases from various backgrounds was definitely enough to raise a few eyebrows: A dog’s command response or behavior pattern had very little to do with the dog’s age, intelligence, past history, or even the breed—but had everything to do with the “human element.”

You are not going to be safe, smart, or effective if you stubbornly rely on just one way of training as a crutch. The key to greatness is to master different training techniques.

I was shocked to find how dog owners and even trainers from all around the globe have been brainwashed. All these factors affected people’s beliefs, attitude, technique, sense of hope, determination, and, ultimately, the level of success they hoped to achieve with their dogs.

You see, the key to success is to be open-minded and versatile. It’s a known fact that once you are diverse in your training, your dog’s age, size, speed, physical strength, temperament, history, or even the level of his aggression won’t matter much. You are guaranteed to see a transformation against all odds.

Despite so many sources available today, you’ll be furious to learn how skillfully you've been misled. Get ready. You are about to read the most controversial book about dogs and the owners' mindset and beliefs ever published. You'll soon know why the dog training industry is threatened by this book and trying to silence my message.

After reading over two hundred books, manuals, e books, to even thick college textbooks on canine behavior, dog psychology and breed characteristics, I was very disappointed to find that only a small percentage of training schools and dog books were considered to be the “real deal.” What amazed me were the major flaws in their teaching philosophies. Most of their suggestions for certain problems were just irrational, impractical and ridiculous. To make matters even worse, their method was poorly planned and difficult to understand for the owners and the dogs.

After all, anybody can make something seem easy on paper, but putting it into actual use takes skill, talent, and years of experience. Many of these so-called experts missed two important key factors: Practicality and being able to adapt to ANY dog! The major misconception is simply their “one-method-fits-all” mentality. Strangely enough, most couldn't get to the root cause of a problem. Take this example:

Doctors vs. Dog Trainers!

Let’s say you’ve made a few trips to your doctor about an ongoing back pain. Now, if you have a smart and caring physician, he/she won’t just settle by sending you home with a variety of painkillers.

Wouldn’t you want to find the real cause of your pain? After all, your body is trying to tell you that something’s wrong. What exactly could be causing this nagging pain? Did you fall, gain some weight, have a car accident or perhaps lift something heavy? How about your mattress, your bed or the lack of exercise? Did you get a new job that requires you to sit all day, stand all day or move heavy objects? Could it be a ruptured disc, a pinched nerve, muscle tension, or perhaps you might have triggered an old injury?

Sadly, we all know that the majority of doctors never bother to ask you any of these questions. And the greater your pain and the longer you’ve had it, the more they’ll experiment on you with strong drugs. As if your back pain was due to lack of Advil, Motrin or Tylenol. Hey, it must be from a Vicodin deficiency. After you’ve been sitting and waiting in that cold room half naked, the doctor presses down on your back a few more times and tells you, “Here you go. Get dressed and try this new drug that just came out.”

So what is my point, you ask? Unfortunately, ignoring the root cause of a problem is also extremely common among canine professionals. What makes it worse is just about all of them rely on one method and one training tool to get results. Bottom line, they rarely lay out a plan designed for that specific dog and that specific owner!

Here's another example: Most of you have been told to always carry treats with you whenever you train your dog. Some trainers even suggest that you spread them all around your house so you are never caught off-guard. Be honest. Do you honestly consider that kind of logic as solid advice?

I’ve exposed all the flaws behind using treats in many chapters of this book. It doesn’t take a genius to figure out that these days just about every trainer relies heavily on the use of food. What you don’t know is this approach only gets you quick, but short-lived results. Ironically, using treats has become so popular in recent years that poor dog owners hardly even dare to question or challenge it.

And it only gets worse: The majority of dog training classes advocate that you completely ignore when your dog misbehaves, and instead, try to focus more on the positive. Hmm…focusing on the positive, huh? (Like when your dog’s taking a nap?)

Let’s get something straight. Didn’t you go to an expert to solve your dog’s bad behavior? Who hires a trainer and says: By the way, we are doing great. We just wanted to hear it from YOU! Only focusing on the positive sounds a lot like a poor woman in an abusive relationship.

Here, honey. Sit down for a minute. Let’s focus on the positive:

1. He only beat you senseless. I mean, he could’ve killed you. But he didn’t!
2. He apologized fifty times so far.
3. He admitted that it was his bad temper that took over.
4. He kept apologizing, bawling his eyes out that it will never happen again.

Is that the positive you really want to go on? A woman abused by a man who is supposed to be in love with her?

I also keep running into frustrated owners that have been taught to: yelp like a puppy, keep saying OUCH, keep spraying the dog with water or bitter apple, keep turning your back, keep popping that leash, and on and on and on.

Look, I’m a big fan of consistency. But ultimately, we must face the fact whether what we are doing is actually working. (None of the things that I just described is guaranteed to work on every dog and every owner. So I encourage you to always look for that voice of reason.) It’s just not fair to squeeze all dogs into one category. You’ll accomplish far more when you are flexible and improvise if and when necessary. How is this not common sense?

You want to be constructive, NOT destructive: A wise approach is to simply customize your method based on your dog’s temperament and your ultimate goals.

You’ll also master all the secrets that will help you read and modify your dog’s behavior. To take your knowledge and hands-on training a step further, I’ve revealed rare ways to find the trainer/expert most suited to your specific goals.

In a nutshell, you’ll know exactly why your dog acts and thinks a certain way in various situations. You’ll be able to read all the warning signs of an overprotective, dominant, or soon-to-be aggressive dog like a true pro. Rather than just putting a leash on your dog and having him obey commands like a soldier, you’ll discover the secrets of how to combine dog psychology with dog training very effectively.

* * * * * * * * * * * * * *

I dare to hold up a mirror not only to dog owners, but also to trainers, behaviorists and dog psychologists around the globe to prove that diversity is the final answer.

I am now one hundred percent convinced that the main reason trainers and even top dog schools rarely accept challenging cases is because they are one-dimensional. (A one-trick pony is more like it.) That’s just it. They REFUSE to step outside their element and comfort zone to try something different, even if it meant saving a dog's life. Any expert agrees that in order to be great, there will be times that you just have to think “outside the box.”

I promise you that once you are able to mix different methods, you’ll become invincible. It all boils down to this: When you limit your options, you limit your success. Topnotch trainers, just like the top musicians, top fighters, or top chefs, are known to improvise and rarely run out of tricks and ideas. Their goal is to never be caught off guard. I also have debunked many myths about dogs, dog training, canine psychology, and even the trainers with thought-provoking facts, humor and real-life examples.

You see, I believe that you are entitled to the truth. And frankly, not just my truth, but the essential truth behind the entire “dog training industry”! After all, only then can you decide what is real and what isn’t. What makes sense to you, and what is just plain nonsense.

Since your dog will go through different stages in his training and behavior patterns, you’ll get far more out of this book if you read it twice a year.

Every time you read it, you’ll notice something new that you might have missed or a new behavior that your dog didn’t show. Just as people change all the time, so can dogs. Like a great chess player, you want to be ahead of the game.

It is not just knowledge that is power, but it is the USE of our knowledge that makes us powerful. Otherwise knowledge, any knowledge, is just plain information. It is what we do with it that counts.

Read this book cover-to-cover before drawing your final conclusions. It is one of those books that will make you smile, make you laugh, make you think, and certainly challenge you to push yourself far beyond your leash or your bag of treats. Again, we need to look at everything. And I mean every aspect. And this holistic approach is what makes all the difference.

This book is filled with life lessons and my incredible journey with dogs of all breeds and temperaments. If you are the sensitive type, you may get a lump in your throat when you read about the heart-melting reality that millions of dogs face every day, not to forget my own childhood tragedy.

Over the years of writing this book, I’ve learned something new from every dog, every owner and every trainer. So in a way, this book has grown with me. My goal and my hope are for all dog owners and trainers around the world to revolutionize the way we train our dogs by the power of being “Diverse”!!!

!!! Dog Secrets .com !!!
Where You See the Difference Between"Average" and "WOW"!!!